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| Author: | Birla, R. |
| Title: | Delivering responsibility |
| Journal: | Business Strategy Review
2006 : VOL. 17:2, p. 34-37 |
| Index terms: | corporate social plans social responsibility projects |
| Language: | eng |
| Abstract: | This article presents the case of Aditya Birla Group in the context of Corporate Social Responsibility (HEREAFTER AS: CSR). The company manages CSR projects using the same principles that are used with any other business activity. In its CSR program, the company aims at providing real solutions for real people. |
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