search query: @indexterm Social responsibility / total: 844
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| Author: | Guimaraes-Costa, N. Pina e Cunha, M. |
| Title: | The atrium effect of website openness on the communication of corporate social responsibility |
| Journal: | Corporate Social Responsibility and Environmental management
2008 : JAN/FEB, VOL. 15:1, p. 43-51 |
| Index terms: | business ethics communication corporate responsibility internet social responsibility stakeholders |
| Language: | eng |
| Abstract: | Analyzing the website content of 19 large companies operating in Portugal, this article draws from the image of Roman atrium to disclosure of CSR activities on these websites. CSR discourse is found to be targeted to stakeholders and the statements are found to be carefully chosen. The companies aim at mitigating stakeholders' potential negative reactions. The comparison with Roman atria stems from that through websites the companies can display a positive image of themselves, the openness of the atria pressures companies to use bi-focal messages where the target does not always coincide with the messages subject, and the visibility and accessibility of atria leads companies to take account of external events and to seek greater alignment between disclosure and action. |
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