search query: @indexterm Social responsibility / total: 844
reference: 383 / 844
Author: | Sirgy, M. J. Lee, D. |
Title: | Well-being marketing: An ethical business philosophy for consumer goods firms |
Journal: | Journal of Business Ethics
2008 : FEB II, VOL. 77:4, p. 377-403 |
Index terms: | marketing consumer protection ethics social responsibility |
Language: | eng |
Abstract: | This article uses the context of the concept of consumer well-being to develop a philosophy of well-being marketing. Well-being marketing is based the ethics of duty. In comparison with traditional marketing concepts, well-being marketing is superior to transact-oriented approach and an ethical extension of relationship marketing. The paper gives implementation suggestion for different types of marketing decisions. |
SCIMA