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Author:Brammer, S.
Millington, A.
Title:Does it pay to be different? An analysis of the relationship between corporate social and financial performance
Journal:Strategic Management Journal
2008 : DEC, VOL. 29:12, p. 1325-1343
Index terms:company performance
financial performance
corporate responsibility
social responsibility
charities
Language:eng
Abstract:This study examines the relationship between corporate social performance (CSP) and corporate financial performance (CFP) within the context of a specific component of CSP, that is, corporate charitable giving. A model is estimated and used as the basis of a classification (here as: clsn.) grouping firms as to the difference btw. their actual and their predicted intensity of gift giving. The CFP attributes of the clsn. are explored. It is found that firms with both unusually high and low CSP have higher CFP than other firms, with unusually poor social performers doing best in the short run and unusually good social performers doing best over longer time horizons.
SCIMA record nr: 267932
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