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| Author: | Campbell, D. Slack, R. |
| Title: | The strategic use of corporate philanthropy: building societies and demutualisation defences |
| Journal: | Business Ethics
2007 : OCT, VOL. 16:4, p. 326-343 |
| Index terms: | business ethics corporate responsibility social responsibility corporate restructuring strategy alliances United Kingdom |
| Language: | eng |
| Abstract: | This paper explores the strategic use of corporate philanthropy in the 1990s by U.K. building societies faced with a societal pressure to change legal form from mutual to corporate status. Examined is the observation that community relationships were thought by management to be capable of assisting in the strategic positioning of mutual societies as to their legal form etc. |
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