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| Author: | Veleva, V.R. |
| Title: | Managing corporate citizenship: A new tool for companies |
| Journal: | Corporate Social Responsibility and Environmental management
2010 : JAN/FEB, VOL. 17:1, p. 40-51 |
| Index terms: | management corporate responsibility social responsibility |
| Freeterms: | corporate citizenship |
| Language: | eng |
| Abstract: | Identifying a company's strengths and weaknesses is getting more important than ever for better aligning resources and strategies. This paper deals with the challenges of corporate citizenship (hereafter as: c-c.) management, outlining key findings and lessons learnt from piloting a new assessment tool for companies. There are two examples of how companies have used the tool to advance their c-c. efforts. Finally, summarized are key findings about 'strengths' and 'gaps' in c-c. management, providing recommendations for further research. |
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