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| Author: | Brink, A. |
| Title: | Hirschman's rhetoric of reaction: U.S. and German insights in business ethics |
| Journal: | Journal of Business Ethics
2009 : SEP, VOL. 89:1, p. 109-122 |
| Index terms: | business ethics corporate responsibility social responsibility political economy Germany USA |
| Freeterms: | CSR |
| Language: | eng |
| Abstract: | Nowadays, representatives of American management science are looking for the systematic integration of ethics into the economic paradigm. Using the insights developed by Hirschman, this article aims to show how one much first expose the rhetoric of those critics of change in order to implement that which is new. In his work The rhetoric of reaction Hirschman examines three basic forms of reactionary thought: the perversity thesis (here as: ths.), the futility ths., and the jeopardy ths. The importance of Hirschman's ideas can be seen for instance in German business ethics. |
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