search query: @indexterm Social responsibility / total: 844
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| Author: | Lee, M. (et al.) |
| Title: | Corporate social responsibility and employeecompany identification |
| Journal: | Journal of Business Ethics
2010 : SEP, VOL. 95:4, p. 557-569 |
| Index terms: | social responsibility business ethics employees psychology organizational commitment |
| Language: | eng |
| Abstract: | This study suggests two identification cuing factors, CSR associations and CSR participation, to comprehend how corporate social responsibility (CSR) relates to identification of employees with their companies. The results show that CSR initiatives of a company increase employeecompany identification (EC identification). Yet, CSR associations do not directly affect employees identification with a company, but rather affect their identification through perceived external prestige (PEP). Unlike CSR associations, CSR participation influences EC identification directly. It is argued that CSR performance is an effective means of maintaining a positive relationship with employees in a company. |
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