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| Author: | Fornell, C. Larcker, D. F. |
| Title: | Evaluating structural equation models with unobservable variables and measurement error. |
| Journal: | Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 39-50 |
| Index terms: | EQUATIONS MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA