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| Author: | Gao, Jijun |
| Title: | Theory on business operation and marketing: changes in system and innovation (original in Chinese) |
| Journal: | China Business and Market (c)
1997 : 4, p.17-20 |
| Index terms: | MARKETING MARKETING RESEARCH CHINA |
| Language: | chn |
| Abstract: | This paper takes up the following six questions one by one, that is, the subject, object, concept, media, organization and theoretical system of business operation and marketing. Then it analyzes the development history of theory of business operation and marketing with new theory of system economics and comes to the following two conclusions: 1. The development of theory of business operation and marketing features periodically progressive decrease. 2. "role operation and marketing" will be stressed in the theory of business operation and marketing in the 21st century. It is a theory centering on satisfying the demand of role and creating new role market by using new media and organization on the basis of establishing the concept of doing business and marketing by relationship. |
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