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| Author: | Qi, Zike Zhang, Kai |
| Title: | On the tactics of localization marketing (original in Chinese) |
| Journal: | China Business and Market (c)
1998 : 2, p.32-34 |
| Index terms: | MARKETING STRATEGY CHINA |
| Language: | chn |
| Abstract: | The tactics of localization marketing is one of the marketing tactics of enterprises for trying to become one member of target market. It is a further step on the basis of big market-based marketing strategy. It enlarges the scope where such a strategy applies. Besides, it may change the content of external environment in such a strategy and make the angle of such a strategy changed. This paper groups the means of using the tactics of localization marketing in Asian markets into four kinds of practice. |
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