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| Author: | Chu, Fuling |
| Title: | International competition on domestic market and countermeasures for marketing (original in Chinese) |
| Journal: | China Business and Market (c)
1999 : 1, p.33-36 |
| Index terms: | COMPETITION MARKETING STRATEGY CHINA |
| Language: | chn |
| Abstract: | This paper discusses the shock of international competition on the domestic market and all sorts of emerging problems. It points out the following reasons for the domestic market's suffering a set back: The marketing concept can not keep up with the changing environment for market competition Less efforts are mode to conduct market research. There is no marketing combination plan centering on market share. In view of the above, it raises the countermeasures for the internationalized marketing of the domestic market and has the prospect for its international competition. |
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