search query: @journal_id 1521 / total: 85
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| Author: | He, Yun |
| Title: | Strategy of manufacturer and retailer efficient consumer response (original in Chinese) |
| Journal: | China Business and Market (c)
1999 : 5, p.28-30 |
| Index terms: | PRODUCTION RETAILING STRATEGY |
| Language: | chn |
| Abstract: | The paper gives the sketch of birth and growth of efficient consumer response strategy, analyzes its influences on manufacturers and retailers and whole supply chain's add-value, and indicates ECR strategically significance to China's manufacturers and retailers' cooperation. |
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