search query: @indexterm cross-cultural studies / total: 85
reference: 79 / 85
| Author: | Lenartowicz, T. Roth, K. |
| Title: | Does subculture within a country matter? A cross-cultural study of motivational domains and business performance in Brazil |
| Journal: | Journal of International Business Studies
2001 : VOL. 32:2, p. 305-325 |
| Index terms: | CROSS-CULTURAL STUDIES INTERNATIONALIZATION CULTURE COMPANY PERFORMANCE |
| Language: | eng |
| Abstract: | The effects of within-country subcultures on business outcomes are examined. A subculture effect was found for both motivational domains and business performance. It is important to consider the cultural variation within a country when examining business outcomes. |
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