search query: @indexterm cross-cultural studies / total: 85
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| Author: | Lenartowicz, T. Roth, K. |
| Title: | The selection of key informants in IB cross-cultural studies |
| Journal: | Management International Review
2004 : VOL. 44:1, p. 23-51 |
| Index terms: | Information International business Cross-cultural studies |
| Language: | eng |
| Abstract: | To enhance culture assessment methods emphasized in international business research, the paper proposes a new methodology for assessing cultural values at country level. Using cultural consensus theory, and the literature on key informants and profile similarity, the paper develops a procedure to identify cultural experts. |
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