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| Author: | Baker, S. Thompson, K.E. Engelken, J. |
| Title: | Mapping the values driving organic food choice Germany vs UK |
| Journal: | European Journal of Marketing
2004 : VOL. 38:8, p. 995-1012 |
| Index terms: | Consumer behaviour Cross-cultural studies Germany United Kingdom |
| Language: | eng |
| Abstract: | Organic food market has the best sales in Europe. There is still different rates on developing organic foods. In germany, organics' share of total food is turnover 2.7 per cent compared with 1 per cent in UK. However, the UK market is growing much faster rate than that of Germany. This paper explores the reasons why the behaviour of holding similar attitudes about organic foods. This done by researching the underlying values driving choice behaviour using means-end theory and laddermap 5.4 software. |
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