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| Author: | Kydd, P. |
| Title: | Tracking your competitors |
| Journal: | Research Technology Management
1996 : JAN-FEB, VOL. 39:1, p. 12-14 |
| Index terms: | MANAGEMENT COMPETITION WORK |
| Language: | eng |
| Abstract: | Keeping a close watch on the technical activities and strategies of major competitors is a basic but difficult task facing all industrial R&D organizations. All too often this task is handled in an informal and unstructured manner, and R&D managers and staff are expected to do their own fair share of competitor monitoring through meeting attendance and literature review. This informal and unstructured process is sometimes consolidated during the annual strategic planning exercise under the heading of "competitor assessment". |
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