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| Author: | Graham, P. |
| Title: | Small business participation in global economy |
| Journal: | European Journal of Marketing
1999 : VOL. 33:1/2, p. 88-102 |
| Index terms: | WORK MANAGEMENT MARKETING |
| Language: | eng |
| Abstract: | Business, management, workers and governments are responding to global imperatives. These imperatives include marketing. The origing of global marketing lie in exporting. Presents and analyses data relating to small businesses in Australia which currently export or which plan to export. Thirty-five per cent of small businesses which consider it feasible to export have no plans to do so. The reasons for this export rejection are analysed. |
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