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Author:Howkins, J.
Title:Send your idea out to work
Journal:Management Today
2001 : JUL, p. 68-71
Index terms:WORK
ENTREPRENEURSHIP
CREATIVITY
Language:eng
Abstract:The author states that after a great idea comes the tricking part: seeing it through to profitable use. He states that brainwaves need a strong frame work of discipline if they are to survive and prosper on the key steps to making the one's million in the 'creative economy'. In this article the author considers the entrepreneurship and discusses key steps making a fortune in the 'creative economy.' The paper attracts reader's attention discussing the following topics: turning a good idea into a successful business; the role of creativity, management, law and money. The paper has an inset considering how to make one's idea to pay and a table of nations with 'big ideas'. The leading country is US, Japan is on second place, and the third country is Germany.
SCIMA record nr: 229862
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