search query: @indexterm WORK / total: 852
reference: 405 / 852
| Author: | Baker, M. J. |
| Title: | Writing Up and Getting Published |
| Journal: | Marketing Review
2001 : SUMMER, VOL. 1:4, p. 441-472 |
| Index terms: | MARKETING MARKETING THEORY RESEARCH WORK |
| Language: | eng |
| Abstract: | While the title of this paper and its positioning as the fourth in a sequence of articles in The Marketing Review might suggest that "writing up" is something to be addressed at the conclusion of a piece of research, it is something that began the moment one put pen to paper (or finger to keyboard) in developing a research proposal. Of course "Getting Published" is something that can only happen once one has converted one's ideas into a permanent record accessible to others. In this paper the authors address two major themes. First, the authors look at the issues and potential problems encountered in preparing a formal record of their work. Second, the authors explore the matters involved in submitting work for publication especially in a scholarly or academic journal. |
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