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Author:Veloutsou, C.A.
Panigyrakis, G.G.
Title:Consumer brand managers' job stress, job satisfaction, perceived performance and intention to leave
Journal:Journal of Marketing Management
2004 : FEB, VOL. 20:1-2, p. 105-131
Index terms:Marketing
Brands
Managers
Work
Job satisfaction
Performance appraisal
Language:eng
Abstract:This paper examines the effect of brand managers' role stress (role ambiguity, role conflict and role overload), perceived performance and satisfaction on the intention to leave (hereafter as: int-to-l). The results revealed that increased role stress (hereafter as: r-str.) is associated with lower levels of perceived job performance (here as: j-perf.) and job satisfaction (here as: j-sat.), but its influence on the int-to-l. was not significant. In addition, higher levels of perceived j-perf. and lower levels of j-sat. were generally associated with higher int-to-l.
SCIMA record nr: 254871
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