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| Author: | Li, Zhigang |
| Title: | Contents of internal public relations in the enterprises of hotels and tours (original in Chinese) |
| Journal: | Journal of Tianjin University of Commerce (c)
1995 : 2, p.64-69 |
| Index terms: | MANAGEMENT TOURIST INDUSTRY |
| Language: | chi |
| Abstract: | By studying the standards of internal public relations in enterprises, this article analyzes the principle of making plans for internal public relations and their implement, emphasizing the target and features of the internal public relations of hotels and tourism enterprises (take hotels for example) and discusses the proper working method for different target features and its possible results. |
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