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| Author: | Light, D. |
| Title: | Characteristics of the audience for "events" at a heritage site |
| Journal: | Tourism Management
1996 : MAY, VOL. 17:3, p. 183-190 |
| Index terms: | MANAGEMENT TOURISM TOURIST INDUSTRY |
| Language: | eng |
| Abstract: | This paper reports a case study of the characteristics of visitors to special "events" (in this case historical re-enactments) at a heritage site (Caerphilly Castle) in South Wales. By comparing the characteristics of visitors on event an non-event days it was apparent that the events had particular appeal to local people and were successful at encouraging repeat visits. However, in terms of sociodemographic characteristics, visitors on event days were similar to those on non-event days, and there was no evidence that events at the castle were broadening the market and attracting those groups who were under-represented at such sites. |
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