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| Author: | Walker, R.H. Hanson, D.J. |
| Title: | Green marketing and green places: a taxonomy for the destination marketer |
| Journal: | Journal of Marketing Management
1998 : JUL, VOL. 14:6, p. 623-639 |
| Index terms: | marketing tourist industry environmental protection |
| Freeterms: | green marketing |
| Language: | eng |
| Abstract: | This study highligts the environmental issues associated with destination marketing. The central argument is that the green/environmental issues associated with marketing and managing a tourism destination are quite different from those associated with product marketing and management. Tasmania is used as a case study of a tourism destination. |
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