search query: @indexterm tourist industry / total: 853
reference: 657 / 853
| Author: | Jenkins, O. H. |
| Title: | Understanding and measuring tourist destination images. |
| Journal: | International Journal of Tourism Research
1999 : JAN-FEB, VOL. 1: 1, p. 1-15 |
| Index terms: | Tourism Tourist industry Image |
| Language: | eng |
| Abstract: | The author reviews the current understanding of the concept of tourist destination image and the research methods available for measuring image. The two-phase, destination research model suggests that future research needs to be based first on sound qualitative research that provides the constructs relevant to the market being studied, and second in the quantitative stage, the level of importande of these constructs to different individuals and groups. |
SCIMA