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| Author: | Williams, P. W. |
| Title: | Strategic partnership development in small and medium sized tourism enterprises. |
| Journal: | Tourist Review = Revue de Tourisme = Zeitschrift für Fremdenverkehr
1999 : VOL. 54:4, p. 20-35 |
| Index terms: | Tourism Tourist industry Small business Strategic management Strategic planning Canada |
| Language: | eng |
| Abstract: | Strategic partnerships bring together firms into collaborative agreements that are designed to sustain or improve the performance of each of the participating organizations. Few investigations have focussed on identifying those attributes central to the development and management of strategic partnerships. This paper suggests those attributes central to the development and management of strategic partnerships. |
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