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| Author: | Dinan, C. |
| Title: | Social marketing and sustainable tourism - is there a match? |
| Journal: | International Journal of Tourism Research
2000 : JAN-FEB, VOL. 2:1, p. 1-14 |
| Index terms: | Tourism Tourist industry Service marketing Social environment United Kingdom |
| Language: | eng |
| Abstract: | This paper argues that the tools and techniques of social marketing may have much to offer tourism organisations seeking a more sustainable approach to their market. This conclusion is based on the findings of s survey of 540 visitors to the South West of England that revealed a link between key behavioural motivations and the degree of sustainability motivations and the degree of sustainability exhibited. |
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