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| Author: | Law, R. Au, N. |
| Title: | Relationship modeling in tourism shopping: a decision rules induction approach |
| Journal: | Tourism Management
2000 : JUN, VOL. 21:3, p. 241-249 |
| Index terms: | Tourism Tourist industry Information systems Management research Hong Kong |
| Language: | eng |
| Abstract: | This paper presents a new approach that incorporates the rough set theory to model the relations that exist among a set of mixed numeric and non-numeric tourism shopping data. Officially published data from the Hong Kong Tourist Association for the period 1983-1993 were used to form the decision rules and test the forecasting accuracy of these decision rules. |
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