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| Author: | Kimes, S. E. |
| Title: | Revenue management on the links : applying yield management to the golf-course industry |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2000 : FEB, VOL. 41:1, p. 120-128 |
| Index terms: | Revenue Turnover Hotel management Tourist industry Sports industry Strategic management |
| Language: | eng |
| Abstract: | The objective of this paper is to develop framework for s theory of revenue management. It discusses the strategic levers, and how some tactical tools can be applied to golf courses. The purpose is not to propose a specific action plan. |
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