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| Author: | Persson, C. |
| Title: | A background to the host selection for the 2002 olympic winter games |
| Journal: | Tourist Review = Revue de Tourisme = Zeitschrift für Fremdenverkehr
2000 : VOL. 55:3, p. 8-20 |
| Index terms: | Tourism Tourist industry Sports industry |
| Freeterms: | Olympic Winter games Mega event |
| Language: | eng |
| Abstract: | This article of the host selection processes for the 1994 and 1998 Winter Games makes a platform for an ensuing participant-observation study about the host selection for the 2002 Games. It also paints a background to Salt Lake City choice of marketig strategy. |
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