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| Author: | Moreno, J. Littrell, M. A. |
| Title: | Negotiating tradition: tourism retailers in Guatemala |
| Journal: | Annals of Tourism Research
2001 : VOL. 28:3, p. 658-685 |
| Index terms: | Tourism Tourist industry Textile industry Retailing Guatemala |
| Language: | eng |
| Abstract: | The study examines the role of intermediaries by exploring retailers' perceptions of tradition as they contemplate, blend, and juxtapose textile product features for a tourism market. A related group of product characteristics emerged as being salient to defining Guatemalan textile traditions, including techniques, function and meaning, and tools and equipment. |
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