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| Author: | Murphy, J. Hofacker, C. F. Bennett, M. |
| Title: | Website-generated market-research data: Tracing the tracks left behind by visitors |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2001 : VOL. 42:1, p. 82-91 |
| Index terms: | Travel Tourist industry Internet Market research |
| Language: | eng |
| Abstract: | The computers that host websites automatically produce log files that record visitos' surfing and clicking behavior. An analysis of that data can reveal valuable marketing information. |
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