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Author:Oh, H.
Title:Revisiting importance-performance analysis
Journal:Tourism Management
2001 : DEC, VOL. 22:6, p. 617-627
Index terms:Tourism
Tourist industry
Marketing strategy
Hotel and catering industry
Analytical review
Language:eng
Abstract:The author conducts a critical review of past studies, reanalyzes published data to raise questions, and develops suggestions for future hospitality and tourism research applying importance-performance analysis.
SCIMA record nr: 224940
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