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Author: | Ritchie, Robin J. B. Ritchie, J. R. Brent |
Title: | A framework for an industry supported destination marketing information system |
Journal: | Tourism Management
2002 : OCT, VOL. 23:5, p. 439-454 |
Index terms: | Tourism Tourist industry Marketing management Canada |
Language: | eng |
Abstract: | The article provides guidelines for the establishment of a comprehensive state/provincial destination marketing information system. It describes the process by which the tourism industry in Alberta, Canada developed a framework for the acquisition of timele research and intelligence to maintain and enhance its competitiveness as a travel destination. |
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