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| Author: | Echtner, C. M. |
| Title: | The content of Third World tourism marketing: a 4A approach |
| Journal: | International Journal of Tourism Research
2002 : NOV-DEC, VOL. 4:6, p. 413-434 |
| Index terms: | Tourism Tourist industry Travel Marketing Image Developing countries |
| Language: | eng |
| Abstract: | The author analyzes tourism to 12 Third World countries. The inventory reveals that Third World countries are clustered into three groups, namely Oriental, sea-sand and frontier. It is shown that by emphasising and stereotyping certain attractions, actors, actions and atmospheres, certain overarching tourism myths are created around Third World destinations. |
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