search query: @indexterm tourist industry / total: 853
reference: 318 / 853
| Author: | Prentice, R. Andersen, V. |
| Title: | Festival as creative destination |
| Journal: | Annals of Tourism Research
2003 : JAN, VOL. 30:1, p. 7-30 |
| Index terms: | Tourism Tourist industry Culture Marketing Scotland |
| Language: | eng |
| Abstract: | The Edinburg "Festival" positions the city via creativity. Its success in attracting audiences for the performing arts contrasts with the limited extent it appears to modify the general image of Scotland among its tourists. Three styles of consumption are considered. Edinburgh as a tourism-historic city; Scottish performing arts; and international performing arts. The festival is judged succesful in its international arts positioning in terms of the core of serious repeat tourists it attracts, but much less so in modying the image of Scotland as a "landscape and tradition" destination. |
SCIMA