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Author: | Harrison, J. S. |
Title: | Strategic analysis for the hospitality industry |
Journal: | Cornell Hotel and Restaurant Administration Quarterly
2003 : VOL. 44:2, p. 139-152 |
Index terms: | Strategic planning Corporate planning Tourist industry Hotel and catering industry Travel |
Language: | eng |
Abstract: | Hospitality executives must analyze both external factors and internal resources to develop a strategic plan. |
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