search query: @indexterm tourist industry / total: 853
reference: 239 / 853
| Author: | Oyewole, P. |
| Title: | International tourism marketing in Africa: an assessment of price competitiveness using the purchasing power parities of the ICP |
| Journal: | Journal of Travel & Tourism Marketing
2004 : VOL. 16:1, p. 1-15 |
| Index terms: | Tourism Tourist industry Marketing Competitiveness Country comparisons |
| Language: | eng |
| Abstract: | The author assesses the relative price competitiveness of African countries in the international tourism market. He used a measure of price assessment that is based on the purchasing power parities of the ICP to ensure adequate comparability. Ethiopia, Malawi, and Zimbabwe were found to be the most price competitive, while the least price competitive countries were Botswana, Tanzania, and Egypt. Changes in price competitiveness 1985-2000 were analyzed according to sources of such changes. |
SCIMA