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| Author: | Dacko, S. G. |
| Title: | Marketing strategies for last-minute travel and tourism: profitability and revenue management implications |
| Journal: | Journal of Travel & Tourism Marketing
2004 : VOL. 16:4, p. 7-20 |
| Index terms: | Travel Tourism Tourist industry Marketing strategy Marketing mix Segmentation Profitability |
| Language: | eng |
| Abstract: | The article evaluates and discusses marketing strategies, marketing mix elements, and segmentation approaches that may be most appropriate for more effective marketing and revenue management in the last-minute travel and tourism market. |
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