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| Author: | Yoon, Y. Uysal, M. |
| Title: | An examination of the effects of motivation and satisfaction on destination loyalty: a structural model |
| Journal: | Tourism Management
2005 : FEB, VOL. 26:1, p. 45-56 |
| Index terms: | Tourist industry Motivation Consumer satisfaction |
| Freeterms: | Destination loyalty |
| Language: | eng |
| Abstract: | This study offers an integrated approach to understanding tourist motivation and attempts to extend the theoretical and empirical evidence on the causal relationships among the push and pull motivations, satisfaction, and destination loyalty. The research model investigates the relevant relationships among the constructs by using a structural equation modeling approach. Consequently, destination managers should establish a higher tourist satisfaction level to create positive post-purchase tourist behaviour, in order to improve and sustain destination competitiveness. |
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