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| Author: | Hughes, H. Allen, D. |
| Title: | Cultural tourism in Central and Eastern Europe: the views of "induced image formation agents" |
| Journal: | Tourism Management
2005 : APR, VOL. 26:2, p. 173-183 |
| Index terms: | Tourism Tourist industry Travel Culture Eastern Europe Marketing |
| Language: | eng |
| Abstract: | Countries of Central and Eastern Europe that have emerged from experiences of communist government have had to re-adjust to consequent shifts in tourism flows. Cultural tourism has been seen to have particular importance not only as a new growth market but also, for political reasons, as a means of producing favourable images of these countries. Tourist board representatives in tourist-generating countries are key agents in the image process. The views of such agents in the United Kingdom were ascertained in this paper in order to determine their perceptions of cultural tourism as part of their country's product offer, the rationale behind the promotion of this tourism and their awareness of the consequences. |
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