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Author: | Weaver, A. |
Title: | The Mcdonaldization thesis and cruise tourism |
Journal: | Annals of Tourism Research
2005 : VOL 32:2, p. 346-366 |
Index terms: | Tourism Tourist industry |
Freeterms: | Cruise |
Language: | eng |
Abstract: | This paper explores the extent to which current trends within the cruiseship (hereafter as: c-ship.) sector exemplify the five core principles underpinning the McDonaldization thesis (here as: M-ths.). There are some ships possessing attributes consistent with the core principles (here as: prpls.) efficiency, calculability, predictability, control, and the "irrationality of rationality". However, these vessels also exhibit qualities that are, in certain ways, inconsistent with some of these prpls. Risk and post-Fordist customization, for example, have influenced cruise tourism in ways that are sometimes difficult to reconcile with M-ths. This paper demonstrates that this thesis does not adequately speak to the nature of production and consumption on board "supersized" c-ships. |
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