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| Author: | Marti, B.E. |
| Title: | Cruise line logo recognition |
| Journal: | Journal of Travel & Tourism Marketing
2005 : VOL. 18:1, p. 25-31 |
| Index terms: | Brands Marketing Tourist industry |
| Freeterms: | Cruise industry Logos |
| Language: | eng |
| Abstract: | This article discusses the results of a survey where the recognition of cruise line logos was tested. The results of the survey supported the earlier hypothesis: the logos were not well recognized by consumers or service providers. Factors leading to higher recognition rates are briefly discussed. |
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