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| Author: | Thyne, M. Lawson, R. Todd, S. |
| Title: | The use of conjoint analysis to assess the impact of the cross-cultural exchange between hosts and guests |
| Journal: | Tourism Management
2006 : APR, VOL. 27:2, p. 201-213 |
| Index terms: | tourist industry tourism culture attitudes methodology |
| Freeterms: | communities |
| Language: | eng |
| Abstract: | This paper discusses a conjoint analysis experiment designed to measure the impact that cultural differences btw. the tourist and host have on host communities. It is specifically undertaken to assess the importance of a tourist's culture, in this case represented by their nationality, on resident acceptance of, and attitudes towards, tourists. The nationality, age and type of tourist, that is: independent backpacker vs. arranged bus tours, are manipulated to determine which of these factors is most important to the host community in determining tourist preferences. Recommendations are made in view of the findings, specifically focusing on internal marketing strategies. |
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