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| Author: | Kozak, Nazmi Kozak, Metin |
| Title: | Information sources available to visitors: a segmentation analysis |
| Journal: | Tourism review = Revue de tourism = Zeitschrift für Tourismus
2008 : VOL. 63:4 p. 4-12 |
| Index terms: | tourism tourist industry segmentation consumer behaviour decision making surveys |
| Freeterms: | segmentation analysis |
| Language: | eng |
| Abstract: | This survey study uses segmentation analysis to investigate how visitors acquire information about specific destination. The research results indicate that information is acquired from a range of sources based on the level of the respondents' education level and purpose of their visit. |
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