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| Author: | Dwyer, L. (et al.) |
| Title: | Destination and enterprise management for a tourism future |
| Journal: | Tourism Management
2009 : FEB, VOL. 30:1, p. 63-74 |
| Index terms: | Australia tourist industry tourism sustainable development management future |
| Freeterms: | destinations |
| Language: | eng |
| Abstract: | A key element of a successful tourism industry is the ability to recognize and deal with change across many key factors with their interactions. Key drivers of global change within the external environment can be classified as Economic, Political, Environmental, Technological, Demographic and Social. Based on a series of workshops with a range of Australian tourism stakeholders, this paper examines the way in which these key drivers could affect the global tourism industry until 2020. A trend exploration allows key change agents to be highlighted and discussed. In response, innovative strategies can be formulated by destination managers and tourism operators to avoid strategic drift for their organizations and to develop tourism in a sustainable way. |
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