search query: @indexterm tourist industry / total: 853
reference: 820 / 853
Author: | Mazanec, J. A. |
Title: | A decision support system for optimizing advertising policy of a national tourist office. Model outline and case study. |
Journal: | International Journal of Research in Marketing
1986 : VOL. 3:2, p. 63-77 |
Index terms: | MARKET RESEARCH ADVERTISING EXPENDITURE TOURIST INDUSTRY PLANNING MODELS |
Language: | eng |
Abstract: |
SCIMA