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| Author: | Geva, A. Goldman, A. |
| Title: | Changes in the perception of a service during its consumption: a case of organised tours. |
| Journal: | European Journal of Marketing
1989 : VOL. 23:12, p. 44-52 |
| Index terms: | CONSUMER ATTITUDES TOURIST INDUSTRY |
| Language: | eng |
| Abstract: | Changes in both content and structure of consumers' perceptions of an organized tour over its duration are investigated. Participants in 15 organized tours evaluated various attributes describing the tour at its beginning and at its conclusion. A comparison of the factor structure underlying their evaluations showed a major change in perceptual structure. At the early stages perceptions are not well formed and the tour is mostly perceived in terms of one set of attributes. The process of forming a clearer view is described. The implications for tour operators and management are summarized. |
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