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| Author: | Millar, C.C.J.M. Choi, C.J. |
| Title: | Advertising and knowledge intermediaries: managing the ethical challenges of intangibles |
| Journal: | Journal of Business Ethics
2003 : DEC II, VOL. 48:3, p. 267-277 |
| Index terms: | Advertising Intangible assets Knowledge |
| Language: | eng |
| Abstract: | In current business environment, the knowledge-based society, globalization and information and communication technologies (ICTs) have increased the role of "intangible" values of assets and resources for all industries. As a result there is an increased role for knowledge intermediaries; one of these, advertising, plays an important role in affecting consumer choice and knowledge. Ethical issues which arise for traditional purveyors of intangibility - cultural industries such as art, music or film, spread to advertising. Building on their perspective of the measurement of intangibles the authors propose a new categorization of types of goods or services, and a framework for identifying some future ethical challenges in today's global knowledge based society. |
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