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| Author: | Almor, T. Hashai, N. Hirsch, S. |
| Title: | The product cycle revisited: Knowledge intensity and firm internationalization |
| Journal: | Management International Review
2006 : VOL. 46:5, p. 507-528 |
| Index terms: | internationalization companies knowledge products marketing service |
| Language: | eng |
| Abstract: | In this paper, an expanded version of the product cycle framework (here as: f-w.)is presented. The f-w. shows how the role of R&D, production and marketing activities (as: r-d-p-m-acts.), as a salient determinant of competitive advantage, evolves along the product cycle (as: p-c). The f-w. considers the implications of the changes for the internationalization of firms marketing products belonging to the different phases of the p-c. It is shown how changes in "knowledge-intensity" of products along the p-c. are interrelated with changes in "service-intensity" and "distance premium", thus enabling to predict the sequence in which low knowledge intensive (as: k-i.) and high k-i. firms internationalize r-d-p-m-acts. |
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